Dealership Website Fix Service

We fix the things your dealer website vendor won't.

Speed. Schema. Conversion. Accessibility. AI visibility. Inventory feeds. Tracking. Surgical fixes to the dealership website you already have: not a redesign, not a vendor switch, not a year-long retainer.

See what we fix

Not sure what is broken? Run the free report at DealerWebsiteGrader.com first. Bring it to us. We fix what it finds.

Works with: Dealer.com • DealerOn • Dealer Inspire • CDK

How treatment starts

Doctors do not guess. They read the chart first.

Every engagement here starts with a diagnosis, and the first one is free. Dealer Website Grader, built by the same team behind this practice, grades your website the way Google and AI search actually see it: speed on a real phone connection, AI crawler access, schema, sitemap health, hosting, and the vendor tags riding on every page.

Run it yourself. It takes about three minutes, there is no login, and the report is yours to keep whether or not you ever talk to us.

Then, if the report shows things you do not want to fix yourself, that is what we do all day. Bring us the report. We will tell you which findings matter, which ones we would fix first, and exactly what it costs. No retainer. No redesign. No vendor fight.

Get your free report

Dealer Website Grader is our diagnostic tool. Same team, separate product, free forever.

What dealer principals do not say out loud

"Most dealer principals will not tell you this in a meeting. But after enough drinks at NADA, almost all of them will."

"They have no idea what their website is doing. They know the leads come in. They know the marketing budget goes out. They have a vendor who sends them a monthly report with green up-arrows on it. They have an agency that talks about Google Ads quality scores and impression share."

"What they do not have is anyone who will actually fix the broken things underneath. The platform vendor will not. The agency will not. The OEM will not."

"That is the gap we close."

The Proof

What happens when you actually fix the things nobody else will touch.

There is a franchise dealer we have worked with for over two years. Single rooftop. Smaller market. The kind of store most agencies would not bother pitching.

They were running paid traffic into a website nobody had ever audited end-to-end. Their conversion rate looked acceptable on paper. We catalogued the issues. We fixed the critical ones.

Within 30 days, form submissions were up 30 percent. The traffic did not change. The ad spend did not change. The website did not get redesigned. The only thing that changed was what happened when shoppers got to the page.

Your dealership is probably failing some of the same things theirs failed two years ago. Talk to us and we will tell you which ones, and what it would cost to fix.

30%

Form submission lift in 30 days

14

Specialty fix areas we cover

7–14 days

Typical implementation window

Same

Traffic. Site. Ad spend.

Five categories. Fourteen specialty fix areas.

Your site is failing in one of these five places. Or, more likely, in three of them at once.

Foundational Health

The basics. The plumbing. The things your vendor was supposed to handle and quietly did not.

Domain misconfigurations, broken HTTPS redirects, sitemap chaos, indexing problems Google never told you about. Almost every dealer site has at least two of these. Most have five.

What we fix here: Domain configuration · HTTPS and redirects · Sitemap hygiene · Search Console indexing · Crawlability and canonicals

See the Foundational fixes

Performance

How fast your site loads on the phones your buyers are actually using.

If your Largest Contentful Paint is over 4 seconds, Google is throwing away $30 of every $100 you spend on Search ads. 99.6 percent of dealer sites fail this benchmark. The average dealer does not know they are in that 99.6 percent.

What we fix here: Core Web Vitals (mobile) · Core Web Vitals (desktop) · Third-party tag bloat · Render-blocking resources · Image optimization

See the Speed fixes

Visibility

How well Google, AI search, and your buyers can actually find you.

Schema markup most dealers do not have. Vehicle schema missing on inventory pages. AI search citations going to the dealer down the road instead of you. llms.txt files not present. This is the layer that decides who shows up first when somebody asks ChatGPT for a Buick dealer near them.

What we fix here: Technical SEO · Schema markup · AI visibility · Local presence · Internal linking

See the Visibility fixes

Funnel

Whether the traffic you paid for actually turns into leads.

Form placement. CTA hierarchy. Mobile sticky bars. Inventory feed health. Tracking integrity. Most dealer sites have a 2 to 3 percent VDP conversion rate. The good ones have 5 to 7. The difference is not the website redesign. The difference is what is in this category.

What we fix here: Conversion form fixes · Mobile CTA structure · Inventory feed health · Tracking and attribution · Exit signal coverage

See the Funnel fixes

Risk

What can sue you, sink you, or shred your reputation.

ADA accessibility lawsuits cost dealers an average of $25,000 each, and they are filed by professional plaintiffs who scrape sites looking for violations. Pricing transparency rules from the FTC carry six-figure fines. Your reputation can erode in a quarter if review velocity goes sideways. We fix all of it.

What we fix here: ADA / WCAG remediation · FTC pricing transparency · Privacy and cookie consent · Reputation and review velocity · Citation consistency

See the Risk fixes

The numbers nobody is showing you.

$30 of every $100

in dealer ad spend is wasted on websites that fail Google's Core Web Vitals.

Source: Shift Digital, 2025.

99.6%

of dealer websites fail Core Web Vitals. The bar is on the floor. Most dealers are still under it.

2 to 3%

is the average VDP conversion rate. A 1-point lift on a site doing 25,000 monthly visitors equals 250 more leads per month.

$25,000 to $250,000

is the typical settlement range for ADA accessibility lawsuits against dealerships. 99 percent of dealer sites fail at least one WCAG 2.1 AA criterion.

Source: industry plaintiff attorney filings, 2023-2025.

Pricing

Three options. No retainer. No negotiation.

Start free with the Dealer Website Grader report. When you want the clinical workup or the fixes done for you, pick one of three flat prices. No annual contract. No surprise invoices.

DIAGNOSIS

$997

Full Diagnostic

  • •Goes deeper than the free Grader report: authenticated Search Console data, not public signals
  • •Comprehensive site audit across all 14 specialty areas
  • •Search Console authenticated review (real GSC findings, not guesses)
  • •Platform-specific fix instructions for your CMS
  • •Priority-ranked master fix list
  • •Estimated impact and effort per fix
  • •Refundable if we do not find 3 surprises
  • •48-hour delivery
Order Full Diagnostic
FIXES ONLY

$6,497

Fix Sprint

  • •Bring your own audit report (Grader, diagnostic, or third party)
  • •We implement your top 5 priority fixes
  • •Schema, speed, and structural fixes
  • •Live within 30 days
  • •No code changes required from your vendor
BEST VALUE DIAGNOSIS + EVERY FIX

$6,997

Full Treatment

  • •Full Diagnostic included ($997 value)
  • •We implement every fix on the priority list, not just 5
  • •DealerWidgets installed where applicable
  • •Schema, speed, and structural fixes
  • •Live within 7 to 14 days
  • •90 days of regression monitoring after launch
  • •We handle your web vendor directly

$500 more than the Fix Sprint. Includes the $997 diagnostic and the complete fix list.

Things dealers ask before they buy.

Answered as if we were standing in your office, not behind a marketing form.

I already ran the free Dealer Website Grader report. Do I still need the $997 diagnostic?
Sometimes no. The free Grader report is a real diagnosis built from public signals, and if it already shows what is broken, you can bring it to a Talk to Us call and we will quote implementation straight from it. The $997 clinical diagnostic is for when you want the deeper workup: authenticated Search Console findings, platform-specific fix instructions for your CMS, and a priority-ranked master list across all 14 specialty areas. Free report first, always. It costs nothing and it tells both of us where to look.
What is the difference between the three tiers?
$997 is diagnosis. You receive the full report, you hand it to your web vendor, they implement. $6,497 is the Fix Sprint: you bring an existing report and we implement your top 5 fixes. $6,997 is the Full Treatment: the diagnostic is included, we implement every fix on the priority list rather than 5, and we monitor for regressions for 90 days after launch. Most dealers who compare the last two pick the Full Treatment, because $500 more buys the diagnostic, the complete fix list, and the monitoring.
Do you work with my website platform?
If you are on Dealer.com, DealerOn, Dealer Inspire, CDK Global, AutoTrader, Dealer eProcess, or any of the major dealer platforms, yes. The diagnostic and the implementation are platform-specific because the same problem (say, missing Vehicle schema) requires a different fix on Dealer.com versus DealerOn. We have run this on every major platform.
Will my web vendor push back?
Some will. Most will not. Our recommendations are technical and specific, not opinions. They are easy to verify and easy to implement. If your vendor refuses or drags their feet, we install the priority fixes ourselves on the Implementation tier. Most of our fixes do not require vendor cooperation because they live in Google Tag Manager, schema injection, or the conversion layer we deploy on top of the existing site.
How did you set these prices?
Against what the problem costs you, not against agency hourly rates. A single incremental car deal is worth $3,000 to $5,000 in front and back gross, and the fixes on a typical priority list recover more than one deal a month. The diagnostic is $997 because it is productized, not because it is shallow. The Full Treatment is a one-time project, not a retainer: there is no monthly invoice hiding behind it.
Why should I trust you?
We did not learn this by reading. We did it. We have worked with franchise dealers across multiple OEMs and markets, including stores that have grown unit sales by double-digit percentages year over year. The same diagnostic, the same playbook, applied to real dealerships every day.
Can I share the report with my web vendor?
Yes. The report is yours. Most clients send it to their web vendor and ask them to implement. Some vendors do this happily. Some refuse. The Implementation tier exists for the second case.
Do you work with multiple rooftops?
Yes. We can run the diagnostic on every rooftop in your group. Pricing scales by rooftop, with significant volume discounts for groups with 5+ stores. Contact us for group pricing.
Is this only for franchise dealers?
We work primarily with franchise dealers because the platforms (Dealer.com, DealerOn, etc.) and the OEM dynamics are what we know best. Large independents on similar platforms can use our services. If you are running on a custom WordPress build, the diagnostic still works but the platform-specific fix instructions translate to general best-practice instructions.
How accurate are your dollar-cost estimates?
The estimates are based on industry benchmarks (Shift Digital, Cox Automotive, Google's own published research) applied to your specific traffic and ad spend levels. They are estimates, not guarantees. The estimates are designed to be defensible, not flattering.
What does Search Console authenticated mean?
It means we ask you to delegate read-only access to your Google Search Console property. With that access, we can pull data Google does not show anyone else: actual indexing coverage with counts, 16 months of impression and click history, manual actions, mobile usability errors, page experience signals, and the queries Google is choosing to surface for your domain. This is the smoking-gun layer of the diagnostic.
Is my data secure?
Yes. Search Console access is read-only. We do not modify anything in your GSC. We do not store your access tokens beyond the duration of the diagnostic. Your data is not shared with third parties or sold.
Will you sell my information?
No. We do not sell leads. We do not sell aggregated dealer data.
How do you compete with my current marketing agency?
We do not compete with them. We diagnose and fix. They run the campaigns. Most agencies do not run this kind of diagnostic because diagnosing problems they did not previously identify makes them look bad. Some agencies hate us for it. Some agencies hire us to run audits on their own clients.
Can my agency buy this on my behalf?
Yes. We will deliver the report to whichever email you specify. If your agency is buying, we recommend they sit on the call when we deliver findings so the dealer hears the diagnosis directly.
What is the refund policy?
If we do not find at least three issues you did not already know about, full refund.
How long is the diagnostic valid?
The fixes we recommend are stable for 6 to 12 months. After that, platform updates, content changes, and new issues will accumulate. Most clients re-engage annually as a checkup.
What happens after I order the Implementation tier?
You get the diagnostic in 48 hours. We schedule a 30-minute kickoff call to align on priorities and access (we will need limited GTM, GSC, and platform vendor access, depending on scope). We implement priority fixes inside 7 to 14 days. We deploy DealerWidgets where it fits. We verify lift at 30 days.
Why not just use Google's own free tools?
Use them. PageSpeed Insights is free. Search Console is free. The Rich Results Test is free. They will tell you what is broken. They will not tell you what it is costing you, what to fix first, or how to fix it on your specific dealer platform. That is what we do.
What if I do not have time to implement the fixes?
That is what the Implementation tier is for. We do the work. You do not need to find the time.

Stop arguing with your vendor. Let us fix it.

One conversation. We will tell you whether the things hurting your site are things we can fix, and what it would cost.